SugarCRM unveils new customer experience portfolio

SugarCRM Inc., a company that helps organizations deliver exceptional customer experiences, is offering a new portfolio of customer experience applications and key differentiators.

Sugar’s new portfolio of customer experience applications will provide:

  • Sugar Market – The all-you-need marketing automation solution designed to supercharge marketing efficiency and productivity
  • Sugar Sell – The award-winning sales automation solution renowned for its intuitive user interface, extensibility and customer satisfaction
  • Sugar Serve – Sugar’s new customer engagement center solution designed to streamline case management and issue resolution

Sugar’s new Intelligent Customer Experience platform, which unifies disparate data into a single ‘time aware’ customer data model, is one of Sugar’s three key differentiators - the architectural foundation on which the new portfolio was built.

The second is No-Touch Information Management, which allows users to spend less time entering and finding data and more time delivering positive customer outcomes.

The third differentiator is Continuous Cloud Innovation; Sugar has deeply invested in cutting-edge cloud technologies and services to create a modern, durable and future-proof customer experience platform.

Sugar has been busy implementing major innovations in its platform for some time now, said Rich Green, CTO and Chief Product Officer.

Not only is the company introducing exciting new products, but those products are delivered on a platform providing a wealth of advanced technologies and services, such as machine learning, microservices, and event stream processing, which offer tremendous benefits to customers, Green said.

For more information about this news, visit www.sugarcrm.com.

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