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  • January 14, 2022
  • News

Second Nature debuts AI-Powered Interactive Sales Coaching solution

Second Nature, an automated AI-powered sales coaching solution, is emerging from stealth alongside a $12.5 million Series A round of investment, enabling the company to continue to grow and invest in its AI-Powered Interactive Sales Coaching solution.

The funding round was led by signals Venture Capital, StageOne Ventures, Cardumen Capital, and Zoom Video Communications, Inc. via the Zoom Apps Fund. With the closing of this round, the total capital raised by Second Nature stands at $15.5M.

The company is the first to offer a software platform for immersive sales simulations in natural language with an AI-powered conversation partner called “Jenny,” according to the vendor.  

Sellers can raise their efficacy while managers can spend more time focusing on generating revenue and less time watching recordings. The solution has already been commercially deployed by industry leaders such as Zoom.

Second Nature solves a key challenge facing large-scale organizations today: how to efficiently ramp-up sellers’ knowledge to drive revenue, confidence and skills.

The company’s solution enables sales professionals to get up to speed on new products and services faster, practice selling with an interactive coach, expand sales reach more quickly, and streamline deal closing. Sophisticated algorithms enable Jenny to ask and answer questions, even those that are not pre-scripted.

Powered by advanced AI and NLP, Second Nature provides virtual practice partners of a variety of ages, ethnicities and genders, that use conversational AI to hold voice discussions with salespeople, score them, and help them improve on their own.

Second Nature creates a judgment-free training and practice space that is ideal for WFH or hybrid teams, and also provides unique team skill visibility and insights to sales managers.

Managers and executives can zero in on exactly where their team is lagging and get leading indicators on who will perform better at pushing deals through the pipeline, as opposed to waiting to see the results.

With Second Nature, sales leaders can accelerate the rolling out of critical go-to-market changes while enabling frontline managers to provide high-impact coaching in terms of performance improvement and deal-level coaching.

“This demonstration of confidence from our new and current investors will help us transform enterprise sales productivity at scale,” said Ariel Hitron, co-founder and CEO at Second Nature. “In the growing sales tech landscape, Second Nature has established itself as a leader in AI-powered simulation and role-play for customer facing roles. By helping companies transition their sales coaching from being ad hoc to data-driven and structured, we’re empowering executives to drive real change in their organizations.”

For more information about this news, visit https://secondnature.ai/.

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