• September 19, 2012
  • News

Salesforce.com unleashes Marketing Cloud

Salesforce.com has launched Marketing Cloud, which is said to be first suite to bring together social listening, content, engagement, advertising, workflow, automation and measurement.

Components include:

  • Social Listening—comprehensive coverage of conversations across the Web, including Facebook, Twitter, YouTube, LinkedIn, blogs, online communities, etc., with support for 17 languages;
  • Social Content—add social components to all content to maximize reach and leverage asset libraries to maintain brand consistency;
  • Social Engagement—respond and connect with customers on their channel of choice with text videos, images and links;
  • Social Advertising—manage and execute social ad campaigns, including sponsored stories and mobile newsfeed ads;
  • Social Workflow and Automation—apply analysis and rules to organize the conversations across the Web by automatically routing relevant social content for quick engagement and response; and
  • Social Measurement—track campaign results in one dashboard and leverage real-time data to adapt campaigns.

Salesforce Marketing Cloud is currently available for customers, starting at $5,000 per month.

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