Salesforce.com to buy Radian6

Salesforce.com has entered into a definitive agreement to acquire Radian6 for approximately $276 million in cash and $50 million in stock, net of cash acquired.

Radian6’s products include a monitoring platform designed to help companies track and analyze their social media efforts, as well as an engagement platform to help companies connect with individuals and communities online. The intelligence gained from those conversations has become critical in helping companies better market and sell to prospects, service customers and understand what’s being said about their brand, products, competitors and services.