SAP acquires Qualtrics

SAP has completed its previously announced acquisition of Qualtrics International, allowing SAP to offer businesses the means to deliver exceptional customer, employee, product, and brand experiences.

The combination accelerates the new XM category by combining Qualtrics’ experience data with operational data from SAP software to power the economy.

Ryan Smith will continue to lead Qualtrics, which will retain its current leadership, personnel, branding and company culture and operate as an entity within the Cloud Business Group at SAP. Qualtrics will continue to maintain dual headquarters in Provo, Utah, and Seattle, Washington.

Combining Qualtrics’ experience data and insights with operational data (O-data) from SAP software will enable customers to manage supply chains, networks, employees, and core processes better.

Together, SAP and Qualtrics will deliver a unique end-to-end experience and operational management system to power the economy.

By tapping into SAP’s more than 413,000 customers and global sales force of around 15,000, Qualtrics will be able to scale rapidly around the world.

SAP has a strong track record of accelerating the growth of the innovative companies it acquires, as exemplified by the rapid success of SAP’s recent acquisitions.

For more news about this acquisition, visit www.sap.com.