PossibleNOW Partners with Scribe Software to Enhance Data Integration Services

PossibleNOW, a provider of customer engagement and enterprise consent and preference management solutions, is partnering with data integration provider Scribe Software.

Scribe’s integration platform as a service (iPaaS) is a cloud-based offering for SaaS providers, solution providers, and enterprises. PossibleNOW will be leveraging Scribe’s iPaaS solution to facilitate connectivity between the PossibleNOW MyPreferences data platform and the systems in use within customer environments, such as marketing automation solutions, CRMs and ESPs.

The addition of Scribe as an integration platform to MyPreferences increases its ability to integrate with anyone, anywhere, said Ron Patrick, director of product architecture at PossibleNOW. Moreover, the added ability for identity management, data collection, and data distribution made possible by the Scribe platform will help make MyPreferences more desirable as “the source of truth” for enterprise consent and preference management.

Scribe Software’s iPaaS data and application integration platforms offers pre-built integration to SaaS applications, data services, databases, and systems, including CRM (Microsoft Dynamics CRM, Salesforce, SugarCRM), ERP (Microsoft Dynamics (AX, NAV, GP), NetSuite, SAP), and marketing automation systems (HubSpot, Marketo, Oracle Eloqua, Silverpop).

MyPreferences, PossibleNOW's enterprise consent and preference management solution, enables prospects and customers to express and revoke their preferences at a granular level and helps drive adoption across the enterprise at customer touchpoints.

For more information, go to www.possiblenow.com and www.scribesoft.com.