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Partnership between SugarCRM and ResPax yields AI-driven CRM and tour-booking platform

The recent partnership between SugarCRM, provider of an AI-driven CRM platform, and ResPax, a tour reservation system provider, introduces the first fully integrated CRM and tour-booking platform, fueling the growth of travel and tourism industries. Through capabilities for scaling operations, increasing visitor numbers, enhancing the customer experience, and fueling job creation, the SugarCRM and ResPax collaboration will drive revenue and expansion for the travel/tourism industry, according to the companies.

“The customer experience is at the beating heart of the travel and tourism industry,” said Craig Charlton, CEO of SugarCRM. “Together, ResPax and SugarCRM are making the hard things easier for tour operators and their guests by streamlining processes and engagement to help the tourism industry rebuild and embrace a period of new growth.”

AI-backed tourism operations provide greater insights into customer preferences and information, ultimately improving sales processes for the industry. With this integration, travel and tourism operators will be capable of giving enhanced customer experiences for increased loyalty—and in turn, profit. Industry workers will be able to limit arduous busy work to increase time spent catering to customers; preference-based targeting will minimize blind spots, enable greater customer understanding, and overall improve brand loyalty and profit.

“We are delighted to partner with SugarCRM, to bring the power of the company’s AI-powered CRM to tour operators,” said Tony Bridgewater, CEO of ResPax. “ResPax and SugarCRM are both innovators and leaders in their respective fields, and together we will provide an unparalleled experience for operators and guests. Tour operators can now revolutionize the guest experience and build even stronger and more profitable relationships, using rich customer insights to create unique experiences that resonate with clients.”

To learn more about this partnership, please visit https://www.sugarcrm.com/ or https://www.respax.com/.



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