Open Web Experience Management from Acquia

Acquia has released Open Web Experience Management (OpenWEM), which has been built to help organizations create immersive digital content and campaigns, and socialize them across multiple communities and channels while leveraging the flexibility of the open Web.

Acquia has introduced several new products and tools that support OpenWEM, including:

• Drupal Commons 3.0 for Drupal 7 (beta)—permits organizations to quickly create online social communities for both collaboration and content delivery; new features in Version 3.0 include a completely rebuilt user experience, deeper mobile support and bolstered analytics capabilities for enhanced moderator productivity.
• Market Cloud—new media management service allows marketers to manage and share rich media assets natively within Drupal to accelerate time to market on new campaigns and microsites.
• Badgeville—enables marketers to add engagement mechanics to their Drupal websites, driving participation and rewarding user behaviors such as starting discussion forums, blog posts and commenting on other content.