Omni-channel commerce and customer experience for financial services

Hybris, an SAP company, has introduced the Financial Services Accelerator, which Hybris describes as an omni-channel commerce and customer experience solution tailor-made for insurance firms and other financial services companies. The accelerator provides financial services organizations with a set of pre-configured integrations and pre-built customer portal templates that allow them to rapidly deploy a streamlined, personalized customer experience online.

Hybris explains its new Financial Services Accelerator will help financial institutions, particularly insurers, to quickly and efficiently embrace the converging worlds of digital and physical customer engagement and commerce. By shortening the amount of time it takes to implement transformational technology like omni-channel e-commerce, real-time, contextual marketing and personalization, it enables companies to overhaul their systems with minimal disruption and realize return on investment sooner.

Additional features include open interfaces for product and quotation integration, guided selling options to steer customers through the buying process, customer portals for improved selling and a ‘Quote Review Page’ to save and review quotes. And, the company says, through rich product content, personalized landing pages and other functionality, the accelerator is also capable of boosting a company’s search engine optimization (SEO) capabilities.

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