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  • January 4, 2022
  • News

ON24 announces integration with Drift to support real-time conversational data

ON24 is offering new integrations with the Drift platform, enabling joint customers to now seamlessly combine real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences.

The integration allows companies to better track engagement across marketing and sales activities and increase their customer pipelines, according to the vendors.

“ON24 digital experiences create rich audience insights that enhance the buyer experience and drive measurable growth,” said Jason Yarborough, head of tech partnerships at Drift. “Our vision is aligned with ON24 to make marketing and sales more interconnected so organizations can accelerate revenue. If a marketer is delivering an ON24 digital experience, Drift can help sales engage directly with their prospects and qualify leads much faster.”

ON24 provides live and on-demand interactive webinar, custom virtual conference, and always-on multimedia content experiences that allow companies to engage prospects and customers and capture audience data to convert pipeline to revenue.

The ON24 platform continues to expand the first-person data it brings together for B2B organizations to generate better engagement, deliver more personalized experiences, and drive faster sales decisions with prospects and customers, according to the company.

With activity and real-time conversational data using the Drift chatbot now available in ON24 Webcast Elite, ON24 Engagement Hub, and ON24 Target, marketers can capture even more engagement data with ON24 such as attendee profiles, conversations started, playbooks clicked, questions asked, content downloaded, and meetings booked.

Planned for availability early this year, ON24 Connect will enable Drift data to seamlessly pass from ON24 digital experiences into leading third-party marketing and sales systems such as Adobe Marketo, Oracle Eloqua, HubSpot, and Zapier.

With ON24, companies can drive engagement and get a complete view of the buyer journey to speed sales cycles—all with a single platform.

“Drift is delivering conversational marketing and sales experiences that provide insights into what buyers are interested in along their journey,” said Kris Jenkins, global head of strategic alliances and business development at ON24. “Our integration enhances the audience insights we can provide and gives customers a powerful ON24 platform to bring together all their important engagement data for sales teams to convert more prospects into buyers.”

Drift is available now for ON24 Webcast Elite, ON24 Engagement Hub, and ON24 Target. Integration of Drift data with third-party marketing and sales applications through ON24 Connect is planned for availability in early 2022.

For more information about this integration, visit www.ON24.com.

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