NGDATA Enhances Customer Data Platform

NGDATA, a customer experience management solutions company, has added enhancements to Lily, its customer data platform.

The new version of Lily introduces Group DNA, which allows data and insights to be generated at different levels, enabling clients to extend the creation of Lily DNA beyond the individual and to a connected group. For example, Lily users can now connect individuals that are a part of a household, allowing marketers to track the Lily DNA associated with families. By taking into account the relationships between the different members, Lily’s Group DNA allows for deeper and more relevant insights to deliver better customer experiences to the individual, as well as the connected group.

With the introduction of OneAnalytics, the company says, Lily enables marketers to build and consult Lily DNA on other entity types beyond the customer. This enhancement in Lily allows clients to take the insights delivered by the Lily Metrics that make up the Customer DNA and apply them to other entities, including campaigns, products, offers and more. OneAnalytics takes into consideration potential insights gained from other related entities as a means to connect different perspectives to achieve even deeper understanding to support the delivery of more relevant customer experiences. When used in conjunction with Group DNA, OneAnalytics extends Lily’s real-time insight to other entities, and related entities, allowing deeper connections by helping marketers find relationships associated with devices, products, and time.

The new version of Lily also includes enhancements that allow NGDATA to better support its global clients. Lily now supports multiple languages so that the Lily UI can be displayed in different languages for different users. 

Additional technical features and capabilities in Lily include multiple configuration and simulation views allowing teams to collaborate in parallel, simulate new metrics and compare the effect of different models on production data, all without interfering with each other’s work or creating a live impact; enhanced Cloudera and HortonWorks support enabling Lily users to benefit from the latest Cloudera and Hortonworks functionality; Jupyter notebook integration; and a new data mart feed to deploy Lily DNA to business users via standard business intelligence tools (which support querying Hive via ODBC connections).

For more information on Lily, Group DNA, or OneAnalytics, visit www.ngdata.com/products/lily-3.

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