-->

Mining customer feedback

Clarabridge has unveiled Version 3.0 of its Content Mining Platform (CMP). The company says the new release incorporates a number of new customer-driven capabilities, including an intuitive guided discovery interface for analysts and researchers, enterprise class deployment capabilities and application and packaging enhancements.

Designed for use by customer-oriented analysts across marketing, product and customer care organizations, CMP 3.0 includes a drag-and-drop Web interface, Clarabridge Navigator, which makes it easy for non-IT users to harvest customer feedback from surveys, user forums, online product reviews and other consumer-oriented sources.

Further, Clarabridge says, CMP 3.0 includes significant enhancements to its sentiment extraction engine that provide clients with finer domain-specific tuning, allowing for more accurate and in-depth analysis of customer sentiment on a particular subject. Using a scalable software as a service (SaaS) model, CMP 3.0 also gives analysts from different departments the ability to collaborate on various customer experience management initiatives. It also improves the core technology that supports multi-terabyte data volumes, foreign language requirements, the processing of diverse data types, and the secure sharing of data with other applications.

KMWorld Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues