Mining customer feedback
Clarabridge has unveiled Version 3.0 of its Content Mining Platform (CMP). The company says the new release incorporates a number of new customer-driven capabilities, including an intuitive guided discovery interface for analysts and researchers, enterprise class deployment capabilities and application and packaging enhancements.
Designed for use by customer-oriented analysts across marketing, product and customer care organizations, CMP 3.0 includes a drag-and-drop Web interface, Clarabridge Navigator, which makes it easy for non-IT users to harvest customer feedback from surveys, user forums, online product reviews and other consumer-oriented sources.
Further, Clarabridge says, CMP 3.0 includes significant enhancements to its sentiment extraction engine that provide clients with finer domain-specific tuning, allowing for more accurate and in-depth analysis of customer sentiment on a particular subject. Using a scalable software as a service (SaaS) model, CMP 3.0 also gives analysts from different departments the ability to collaborate on various customer experience management initiatives. It also improves the core technology that supports multi-terabyte data volumes, foreign language requirements, the processing of diverse data types, and the secure sharing of data with other applications.