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MaritzCX Partners with CX Workout

MaritzCX, a provider of customer experience (CX) software and services, is adding CX Workout’s dynamic journey mapping software to its portfolio of offerings to provide provide CX practitioners with a toolkit for more deep and qualitative research to complement their larger-scale quantitative measurement and performance improvement.

The new, integrated solution helps users to engage customers by co-creating specific improvement ideas that a company can then go implement, according to JD Jeppson, vice president of business development and partnerships at MaritzCX.  The combination of qualitative and quantitative journey elements, he noted, offers a more user-friendly solution to companies seeking to improve customer experience.

CX Workout, a subsidiary of The Service Profit Chain Institute, provides a dynamic, electronic customer journey mapping platform that allows users to define and document the different stages, touchpoints, and attributes of the overall customer journey through mobile-enabled “missions,” which are targeted requests for feedback and insight from employees and customers.

This process helps users build a deep qualitative understanding of the customer journey very quickly, using audio, video, and photos that bring the experience to life. The MaritzCX Platform then aids users in quantifying the frequency and relative importance of these moments and invest in the highest value areas on an ongoing basis.

For more information, visit www.maritzcx.com/journey-mapping.

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