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  • January 24, 2011
  • News

Managing the mobile Web: FatWire Mobility Server 2.0

FatWire has launched Version 2.0 of its namesake Mobility Server. The company says the new software gives organizations the power to easily mobile-enable their Web presence by reusing content as a key component of their marketing and customer experience initiatives.

The company explains Mobility Server 2.0 allows organizations to:

  • build a mobile Web presence—content from traditional Web sites can be repurposed for the mobile channel; navigation structures from the traditional site can be edited and repurposed for mobile Web sites; and out-of-the-box mobile Web page templates enable fast, easy creation of mobile sites for different device families.
  • edit Web content from one user interface—a central interface for managing the traditional Web site and mobile Web sites.
  • preview mobile sites in context—developers can see how a site will look on different device types.

    optimize Web sites automatically for every type of mobile device—existing Web site content can be automatically reformatted, including video and rich media.

  • location-based services—Mobility Server Version 2.0 makes use of device GPS data to deliver location-based content and services to site visitors.
  • social Web experiences— Mobility Server 2.0 allows organizations to easily mobile-enable user-generated content and other social features.
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