Linking the demand and supply chains

OnDemand has added a new service to its Partner Accelerator partner relationship management suite. Demand Center is claimed to increase inventory turns, reduce inventory write-offs, increase revenues and improve the competitiveness of channels.

OnDemand says the service enables sales and marketing managers to greatly improve the accuracy of their forecasts, as well as ease the process of gathering forecasts, from both direct and indirect channels. It further offers an ranking feature that provides an incentive for channel partners to forecast accurately by directly linking the quality of the forecasts to partner entitlements.

Other features include:

• Forecast Collection, an e-mail-delivered pull-down menu form for resellers to select forecast parameters from pre-set levels;
  Manufacturer Inventory View, a real-time lens into manufacturing inventory and capacity for channel partners;

  and

  • Channel Inventory View, a real-time look into channel inventory for both the manufacturer and its suppliers.

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