Lexalytics Introduces New Platform for Pharmaceutical Companies to Gain Insights
Lexalytics is releasing a new tool that is created to meet the specific needs of market research, social media marketing, customer experience management (CEM) and voice of the customer (VOC) professionals working in the pharmaceutical industry.
The Pharmaceutical Industry Pack helps pharmaceutical companies and marketing agencies immediately gain important insights such as identifying co-occurrences of medications, conditions, symptoms and sentiment.
Additionally the Pack will also uncover whether more patients have a positive experience at certain dosages of certain medications and if patients are being prescribed a medication for off-label symptoms.
The tool comes with over 1,000 user-defined relevant to pharmaceuticals, including the most common medications, symptoms, conditions, and diseases derived from sources such as the Centers for Disease Control and Prevention (CDC).
The pack also includes named entity improvements, including anatomical references and two patterns to identify dosages of medications.
In addition, the pack includes nearly 7,000 sentiment phrases identified from healthcare forum content, like “joint swelling,” “back pain” and “itchy skin.”
With this new solution the company is excited to dramatically simplify the jobs of CEM and VOC pros, market researchers, and social marketers in this field, said Jeff Catlin, CEO of Lexalytics.
For more information about this solution, visit www.lexalytics.com.
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