Konica Minolta Debuts Marketing Planning and Analytics Platform
Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a provider of technology and IT services, has launched a marketing planning and analytics platform that brings disparate marketing plans together and allows multiple users to collaborate in developing and maintaining plans, complete with advanced analytics.
According to Konica Minolta, the new offering – powered by Domino Decisions – allows users to create “what-If” analyses while growing their marketing calendars, including all traditional and custom marketing tactics. Users can then compare for cost and effect, and then easily review them with stakeholders. With this package, tactics come preloaded with expected response rates, taking into account the type of tactic, whether it is air cover, brand awareness or call-to-action-oriented. The marketing mix is also tracked so projections of performance are realistic and actionable.
Prior to selling the software, Konica Minolta was an early adopter client, using it for developing and maintaining its own marketing calendar and plans.
By using the software itself and realizing its power and abilities, it can confidently confirm and share its overall effectiveness with clients, said Kay Du Fernandez, senior vice president, marketing, Konica Minolta. The platform provides the answers and guidance needed for users to optimize business and marketing performance, she added.
The Konica Minolta marketing planning and analytics platform is available from its dealer and direct sales channels.
For more information, go to www.countonkonicaminolta.com.