InMoment receives investment to accelerate growth

InMoment, a provider of customer experience management, is receiving a strategic growth investment from funds advised by Madison Dearborn Partners, LLC ("MDP"), a leading private equity firm based in Chicago.

MDP’s sponsorship will enable InMoment to accelerate its growth strategy, which is focused on increasing market adoption and expanding the capabilities of InMoment’s Experience Intelligence (XI) Platform, as well as continued geographic expansion in the large and growing customer experience and analytics market

MDP has acquired a majority ownership position in InMoment from existing shareholders, with Peterson Partners, an independent investment firm that first invested in InMoment in 2013, retaining a minority ownership position in the company.

MDP’s investment serves as a strong endorsement of the company’s vision around the future of feedback.

The XI Platform is unique in its ability to synthesize disparate information from across an enterprise’s first- and third-party data sources to drive high-value business decisions and foster strong relationships for companies with both customers and employees. Andrew Joiner, InMoment’s CEO, and the rest of the company’s current management team will continue to lead InMoment.

The new investment partnership with MDP will accelerate the company’s momentum, and help it achieve its ambition of disrupting the CX market, said Joiner.

With the recent launch of its next generation XI Platform, including the Customer Experience (“CX”), Employee Experience (“EX”), and Market Experience (“MX”) Clouds, InMoment continues to differentiate its offering, which has been lauded by analysts as game-changing in the industry.

The company has also expanded with a larger footprint in North America, Europe, and new locations in Asia, and achieved strong growth in market segments such as automotive, energy, retail, hospitality, healthcare, banking and insurance.

Union Square Advisors acted as exclusive financial advisor to InMoment throughout the transaction and DLA Piper served as its legal counsel. Stifel Nicolaus served as financial advisor to MDP and Kirkland & Ellis LLP provided legal counsel.

For more information about this news, visit www.inmoment.com.

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