Heap launches Illuminate to uncover insights hidden in user behavior

Heap, a digital insights platform, is releasing Heap Illuminate, a suite of capabilities that automatically surface high-impact insights about user behavior on customers’ websites and digital products.

By leveraging a data science layer built to natively integrate with Heap’s complete, automatically-captured behavioral dataset, Heap Illuminate slashes the time it takes to locate high-value information, and can uncover large portions of the user journey that remain invisible to digital experience teams using other analytics platforms, according to the vendor.

“Anonymized data from thousands of digital experiences shows that 38% of funnels leave out a key user action,” says Dan Robinson, CTO at Heap. “For teams trying to build great digital experiences, this is critical information about user behavior. Because we automatically collect all behavioral data from customers’ sites, we can leverage data science to quickly identify the events and correlations teams are missing, eliminate blind spots in their data, and automatically highlight the insights that will most impact the business.”

In releasing these features, Heap is advancing its mission of empowering teams to make better, more data-driven decisions.

“Without tools that can actively surface events or behaviors teams are not tracking, it’s just too easy to miss out on major opportunities,” says Rachel Obstler, VP product at Heap. “Heap Illuminate was built to empower teams to move quickly by rapidly anticipating trends in the market and identifying key areas for prioritization. This keeps teams aligned and focused, and eliminates the worry that they’ll work for weeks or months only to realize they’ve missed something essential.”

For more information about this news, visit https://heap.io/.