Guru Adds $9.3 Million in Series A Funding to Advance Real-Time Sales Coaching Software

Guru, which provides  a  knowledge management solution to help keep customer-facing teams up-to-date with trusted knowledge that’s accessible across all applications, has scored a $9.3 million Series A funding round led by Emergence Capital, with participation from previous investors FirstMark Capital and MSD Capital, Michael Dell’s personal investment fund.

Guru's mission is to solve a knowledge management problem in a way that supports the way modern sales, customer success, and support teams work and improves their productivity. 

The new funding was announced in a blog post by Rick Nucci, Guru’s CTO and co-founder.

Nucci previously co-founded Boomi, which was acquired by Dell in 2010.

Guru has grown to over 300 paying customers, all of whom have replaced their legacy knowledge portals with the company’s knowledge management solution, said Nucci in his post.

The new funds will be used to continue building the team and further invest in machine-learning capabilities to help coach teams in real-time based on the context they are working in.

Nucci says Guru's Slack bot was built in 2016 to enable knowledge to be captured, searched, and distributed directly in the app, and its bot is now used by more than 85% of its customers including Shopify, Square, Intercom, Dell Boomi, Greenhouse, and Optimizely.

According to Nucci, traditional knowledge management systems are not designed to solve today’s business problems and simply provided an approach to storing and accessing content. Companies now require solutions that fit into modern workflows, and enable teams to collaborate internally and externally, he contends. Live chat in particular is quickly becoming the preferred channel of choice with customers, which makes the speed and accuracy of response an important differentiator on Net Promoter Score (NPS) and Customer Satisfaction (CSAT) scores, he says. 

For more information, go to www.getguru.com.