“Future-proofing” Web content management
CoreMedia has unveiled Version 7 of its flagship WCM platform, which the company reports has been designed for the ever-changing business landscape that is driven by mobility, social engagement, on-demand technology and content-driven customer interactions.
The company emphasizes the following built-in capabilities:
Fundamental mobile support. Companies can create unified experiences across all mobile channels and delivery models—Web apps, native apps, responsive Web pages and legacy devices.
Complete cloud support. CoreMedia 7 allows enterprises to deploy to the cloud while maintaining security integrity, visibility, scalability and control. Beyond “cloud ready,” the new release makes it easier for businesses to deploy portions of their implementations in the cloud, claims CoreMedia. Furthermore, businesses have the flexibility to choose any deployment environment, whether it be on-premise, cloud, virtual or hybrid.
Deep social integration. The platform is said to deeply integrate CoreMedia’s Elastic Social software, which leverages NoSQL architecture to help enterprises easily scale to support growing social conversations. CoreMedia 7 also includes social tools for interacting with community members, publishing social content and moderating activity.
Contextual content. New features in CoreMedia 7 make it easier for users to create highly targeted, contextualized experiences for current and potential customers, says the company.
CoreMedia has also optimized CoreMedia Studio, its editorial hub for business users, to incorporate a customizable user dashboard and more than 70 performance and usability enhancements. The company says that through a single, intuitive, information-based editorial interface, business users can design customer experiences—moving beyond the traditional page-based tools to launch new online Web properties, campaigns and microsites quickly without IT support.