Eagle Eye debuts EagleAI, a data science solution powered by AI designed for retail  

Eagle Eye, a leading SaaS business that executes loyalty, personalized promotions, and omnichannel marketing solutions, is introducing EagleAI, a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail space.

According to the company, EagleAI will help retailers and grocers across the globe better meet their customers' wants and needs individually, optimize promotional spending, increase ROI, and enable true one-to-one engagement that ultimately drives loyalty.

EagleAI automates the process of connecting and structuring customer data across touchpoints and uses machine learning and AI to create uniquely personalized offers for customers rather than curating the “best fit” set of offers based on a finite number available. This approach sets a new global standard for retail personalization, according to the vendor.

"At Eagle Eye, we're on a mission to power the personalized marketing revolution and launching EagleAI represents a significant step on that journey," said Tim Mason, CEO of Eagle Eye. "We believe that personalization is the retail version of the Golden Rule—treating people as they would like to be treated—and with EagleAI, retailers can put this into practice in a real, scalable, efficient way."

At the heart of EagleAI is a set of machine-learning algorithms that factor product affinity, shopping predictions, promotional responsiveness, budgetary controls and more.

Working simultaneously, the algorithms create and target the right offers for the right individual. In retail settings, EagleAI acts as the "brain" of the Eagle Eye AIR platform's nervous system, which is the transaction layer that executes an unlimited range of offers in real-time to every customer touchpoint.

This creates the ability to build personalization at the individual level and execute it at scale. Other retail marketing platforms may be capable of personalization but lack the capacity to deliver individual offers to hundreds of thousands or millions of customers, said the company.

Likewise, traditional mass marketing may be able to reach large groups of consumers, but not with individualized offers. The combination of creating offers for individuals and the ability to execute them in real-time and at scale makes EagleAI unique—and powerful.

Eagle Eye developed EagleAI after it acquired Untie Nots, a Paris-based SaaS company with extensive and proven AI capabilities, in early 2023. Leveraging the expertise of the Untie Nots team, the power of the Eagle Eye AIR platform and Google Cloud technology such as Vertex AI, EagleAI is a standalone solution under the umbrella of the Eagle Eye Group.

By optimizing customer communications and putting customers at the center of decision-making by understanding their needs and crafting relevant offers and marketing, EagleAI helps create more rewarding connections and deeper relationships between retailers and their customers, according to the company.

For more information about this news, visit www.eagleeye.com.