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Dixa secures $105 million in funding round to expand its CX platform

Founded as a customer service solution that evolved into a customer engagement platform, European company Dixa announced it has received $105 million in a Series C funding round, enabling the company to invest in product development, including potential new acquisitions.

The Series C round is led by General Atlantic, a leading global growth equity investor with a history of backing and scaling companies that transformed their industries, with participation from existing investors Notion Capital Project A and Seed Capital.

Additionally, the company will focus on significantly scaling Dixa's global presence.

The company is leading the change from customer service to value creation with a multiexperience approach, challenging the status quo and delivering value-driven experiences that generate results for businesses.

Founded in Denmark in 2015 and launched to market in 2018, Dixa has quickly grown into a global company with offices in Copenhagen, London, New York, Berlin, Kyiv, Tel Aviv and Melbourne.

The company enables brands to stay connected with customers, wherever they are, in a simplified and seamless environment across new and existing touchpoints such as messaging, live chat, email or voice.

"For today’s customers, channels have ceased to matter. The way they engage now is holistically blended into what is called 'multiexperience.' This is how we’re empowering brands to continuously stay true to their values," said Mads Fosselius, founder and CEO of Dixa.

With Dixa, brands can now leave omnichannel behind, an approach that has created tech debt in the digital economy, and instead, move to a more agile and value-added strategy.

Empowered with insights that are contextually weaved into a seamless conversation, customer service agents are able to strengthen brand loyalty and build long-lasting bonds with customers.

This way the entire customer experience is elevated to Customer Friendship, which places the human factor at the center of all customer interactions. As a result, the customer experience becomes more valuable to customers, employees, and brands, which results in higher lifetime value and up to 15% higher customer retention on average, according to the vendor.

As part of the transaction, Tom Hussey will join the Dixa Board of Directors, and Christine Kang, Vice President at General Atlantic, will join as a Board Observer.

For more information, visit www.dixa.com.

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