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  • March 18, 2015
  • News

Digital Marketing Command Center from Progress

Progress has announced the Digital Marketing Command Center, which combines the Telerik Sitefinity CMS and the newly available Telerik Sitefinity Digital Experience Cloud (DEC) to create a Digital Marketing Command Center that enables marketing teams to orchestrate a guided customer journey across devices and digital channels.

Progress claims the combined offering of Telerik Sitefinity CMS and Telerik Sitefinity DEC allows a central repository of individual customer interactions, which draws information from all systems holding key customer data across channels and devices. Digital marketers now have a strong understanding of the customers' best next step, enabling swift decision making and execution via the CMS, personalizing engagement across channels, says the company. For the anonymous site visitor or long-standing customer alike, the solution tracks and measures each stage of the customer journey, and provides recommendations to optimize conversions.

Progress highlights capabilities of the Digital Marketing Command Center that include:

The ability to gather omni-channel information—With data connectors pulling information from Telerik Sitefinity CMS, Salesforce.com, Marketo, Microsoft SharePoint and Dynamics or other sources of customer interaction, the customer journey repository in Telerik Sitefinity DEC becomes a single source of truth. Having the full context enables marketers to see interactions between a customer (or potential customer) and all aspects of a company's sales and marketing functions.

Increased insight—Telerik Sitefinity DEC uses machine learning to relate how groups of customers and prospects interact through all channels, and provides specific recommendations for how to move them toward their goals more effectively;

Real-time, actionable data—The solution is said to identify trends that enable marketers to target their actions and run and adjust campaigns in near real time. Telerik Sitefinity DEC provides predictions toward opportunity improvement, while Telerik Sitefinity CMS enables marketers to personalize and optimize marketing programs, or restructure Web properties on the fly, to guide people on a personalized customer journey.

With the new release of the Telerik Sitefinity platform, Telerik has introduced enterprise-level updates to Telerik Sitefinity CMS, including improved multisite capabilities, site-sync and taxonomy support. Telerik Sitefinity DEC features include:

  • persona management—profiling and targeting based on visitor activities, even for anonymous visitors;
  • integration with third-party data sources—a 360-degree view of customer interactions, both digital and non-digital;
  • advanced customer analytics (predictive and prescriptive)—the ability to define online and offline conversion goals to measure and adjust strategies on the fly, as well as insights and recommendations for best-next activities; and
  • automated lead scoring and management—ranking sales readiness of leads against a common definition of "qualified" via a centrally managed framework, shared across sales and marketing teams.

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