Data Axle joins the Databricks Marketplace to provide business and consumer data

Data Axle, a leader in data-driven marketing and business intelligence solutions, is partnering with Databricks, the data and AI company, to bring its business and consumer data to the Databricks Marketplace.

According to the companies, this addition makes Data Axle the only provider to offer both datasets on the Databricks Data Intelligence Platform. This partnership leverages Databricks Delta Sharing, the open protocol for seamless data and AI sharing across regions, clouds, and platforms.

Databricks end users can gain a more comprehensive understanding of their customers and prospects by integrating insights from both professional and consumer contexts. This helps businesses align B2B and B2C strategies, providing a unified view that enhances decision-making and extends their reach, the companies said.

The connection between business and consumer profiles bridges the gap between B2B and B2C strategies and extends reach, creating a more complete understanding of the ecosystem in which they operate.

For instance, when building eligibility models for healthcare insurance plans or mortgage approvals, including key professional attributes can help refine eligibility assessments. This approach not only helps marketers refine their segmentation but also enables them to offer more personalized, relevant product recommendations that align with the consumer’s financial and professional profile.

“Businesses have long struggled to access the right data sets that inform both the business and consumer sides of their operations,” said Andrew Frawley, CEO of Data Axle. “With this new offering, powered by Delta Sharing, we are able to deliver a frictionless experience where users can easily access and work with the B2B and B2C data they need. Databricks Marketplace allows them to securely share and collaborate on data across clouds and regions without replication, all in one place, helping them work more effectively and efficiently.”

Additionally, companies will be able to seamlessly build AI-ready data models, enrich machine learning, and apply advanced analytics to their marketing efforts across multiple providers or systems, streamlining their data processes and accelerating their insights.

“As more organizations look to build data intelligence, our collaboration with Data Axle expands the type of data our customers can access in the Databricks Marketplace,” said Akram Chetibi, director of product at Databricks. “When working with business and consumer data, governance and compliance must be a top priority. Leveraging Delta Sharing technology, this integration allows customers to seamlessly and securely access the data they need to analyze and target customers effectively while minimizing operational costs and risks.”

For more information about this news, visit www.data-axle.com or www.databricks.com.