Contextualizing customer experience

SDL has unveiled a new version of the Web foundation of the company’s Customer Experience Cloud (CXC). SDL CXC now offers context brokering, which is said to allow businesses to provide personal and contextualized interactive brand experiences for customers across all channels and devices throughout their individual customer journeys.

SDL Web, a key part of CXC, is made up of a series of solutions that include SDL Tridion, SDL Mobile, SDL SmartTarget, SDL Media Manager, SDL Safeguard and SDL Customer Analytics, which, combined, enable marketers to address everything needed to build an engaging, contextually relevant online presence. Further, the company has delivered numerous context-centric enhancements to SDL Web, including hyper-relevancy, advanced integrations and extended cloud deployment. It is available on premise, through a hybrid model or in the cloud.

SDL Web is said to equip marketers with the technology needed to create continuous, automatic interaction cycles that meet customers’ engagement expectations, replacing ineffective and sporadic campaign approaches, it claims. The company adds that marketers are now able to capture and apply data-driven insights, which are generated when consumers visit a brand’s Web and mobile sites.