Bridgeline Digital acquires OrchestraCMS assets
Bridgeline Digital, provider of cloud-based web content management, e-commerce, and marketing automation software, has acquired certain assets of Stantive Technologies Group, including OrchestraCMS, a digital experience platform built 100% native on Salesforce.com.
The OrchestraCMS platform helps Salesforce customers create employee intranets, customer portals and marketing websites. The native integration with Salesforce enables the platform to access the underlying infrastructure of the CRM, including security model, data, apps, workflow and other processes to deliver online experiences across any channel or device.
This is Bridgeline’s second strategic acquisition of 2019, and continues the expansion of the Bridgeline Unbound product suite to better serve customers providing highly-personalized digital experiences by leveraging the native Salesforce integrations and expertise. The APIs available will further lend to Bridgeline’s ability to develop enterprise solutions and deliver complex digital transformation initiatives.
“OrchestraCMS—along with both the recent Celebros and SeeVolution asset acquisitions—will provide powerful pieces of technology to the Bridgeline Unbound product suite,” said Ari Kahn, CEO of Bridgeline Digital. “We’re always seeking ways to provide even greater value and continued innovation to our customers to help them stand out from their competition in their respective markets. The OrchestraCMS platform’s native integration with Salesforce give Bridgeline a unique capability in the web content management space that will bring new capabilities to our customers who use Salesforce.”
For more information, go to www.bridgeline.com.