Bloomfire partners with IBM Watson

Bloomfire and IBM have partnered to integrate the Watson cognitive computing system’s natural language processing technology with Bloomfire’s social knowledge network software. Watson’s advanced data insights API allow Bloomfire customers to automatically tag content to significantly improve users’ ability to search and find information.

IBM explains Watson enables organizations to quickly use natural language processing capabilities and data exploration to discover valuable information in both structured and unstructured data. When a Bloomfire customer uploads content or a blog post, Watson immediately identifies contextually relevant keywords and phrases for tagging. It then displays those words and phrases to ensure they are appropriate, and the user can modify the tags or simply accept them. With this sophisticated tagging process in place, users are able to search in natural language and instantly retrieve relevant content, expertly culled from a variety of internal data sources.