Bankers: Keep your customers

SwiftKnowledge, a provider of Web-based business intelligence (BI) software, announced Customer Product Retention, a new SwiftKnowledge for banking BI application.

SwiftKnowledge Customer Product Retention enables bank branch managers and marketing teams to analyze customer acquisition and retention data over time in order to identify trends related to specific campaigns, demographics or geographies. With this information, they then are better positioned to design and implement strategic marketing programs aimed at proactively retaining current customers and growing current accounts.

The pre-configured SwiftKnowledge Customer Product Retention application analyzes a variety of banking account data points—including open and close dates for specific products owned by a banking customer—in order to spot trends or inflection points regarding attributes such as product “stickiness.” This insight allows banks to strengthen their relationships with existing customers.

The SwiftKnowledge Customer Product Retention application integrates with core banking data and data stored in ancillary systems—such as trust systems or marketing campaign management systems—to give banks a complete, intuitive view of critical business information. The 100 percent Web-based SwiftKnowledge technology deploys quickly and is specifically designed for high-volume use by non-technical business users, as determined by the bank’s information access policies.