AskNicely raises $32 million in latest funding round, launches Frontline Success Platform

AskNicely, a provider of customer experience software for service businesses, announced it has received $32 million in a Series B funding round, empowering the company to launch a Frontline Success Platform.

The round was led by Five Elms Capital with participation from existing investors Nexus Venture Partners and Blackbird. As part of the funding, Ryan Mandl from Five Elms will join the AskNicely board.

The funding will help AskNicely lead the next generation of customer experience software for service businesses, bringing better technology to frontline teams.

"Traditional customer experience software solutions do an ok job keeping analysts busy with mountains of data, but they totally ignore the actual people responsible for serving the customer,” said CEO Aaron Ward. “It's kind of outrageous that the class of worker that's most impactful on the customer experience is also the most under-served, under-paid, and under-appreciated. We've designed AskNicely for the frontline worker and made it our mission to make frontline work awesome."

The new Frontline Success platform takes inspiration from some of the world's leading people-powered businesses who've invested in technology to coach and motivate millions of frontline workers with no requirement for supervision or layers of traditional management.

For more information about this news, visit www.asknicely.com.