Aprimo Launches SaaS Version of Digital Asset Management Solution

Aprimo, a provider of marketing operations technology and digital asset management (DAM) solutions, has introduced its software as a SaaS offering on Microsoft Azure.

According to the vendor, the cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth, and a lower total cost of ownership.

Added benefits that the cloud provides to the DAM solution include seamless ecosystem integration through the Aprimo Integration Framework. Brands can gain better visibility and more seamlessly connect into the marketing ecosystem with the additional benefits of Aprimo’s open and flexible integration framework in the cloud. By combining Aprimo DAM with Aprimo Marketing Productivity capabilities, marketers also now have access to both cloud-based solutions, enabling improved workflow management and collaboration.

Customers using the SaaS solution will also have continuous access to the latest platform enhancements with new functionality releasing automatically and in a timely cadence.

Today’s organizations compete on the customer experience they can provide, said John Stammen, CEO of Aprimo, noting that with Aprimo, they can now have a single cloud-based solution to manage the entire content lifecycle, plus the ability to seamlessly scale in the digital-first world.

Also included in the new SaaS offering is Aprimo Product Content Management. Fully integrated with Aprimo DAM, Aprimo allows global organizations to manage their product information and marketing content in one place to accelerate product launches, streamline content creation, and orchestrate compelling product-driven content experiences in the cloud.

For more information on Aprimo DAM, visit www.aprimo.com/DAMonAzure.