Another step forward for digital engagement

Bridgeline Digital has launched Version 5.0 of iAPPS, its robust content management, e-commerce, e-marketing and Web analytics .NET platform. Bridgeline says 5.0 includes a new cross-channel interface, mobile-friendly editing and authoring, as well as an enhanced user experience. iAPPS is available as either a SaaS or perpetual license.

The new version has added both backend and frontend mobile-friendly capabilities. Administrators can edit and publish content on the go with a smartphone or tablet in iAPPS Content Manager. Further, site visitors can be more precisely targeted with persuasive content based on device type, navigation behavior and demographics to improve conversion rates and allow visitors to immediately find what they want.

The company explains that administrators now have the ability to preview content in specific device resolutions to test audience segments or device-specific content prior to publishing. Additionally, iAPPS 5.0 has a new cross-channel interface with customizable menus that improve seamless navigation between each of the iAPPS products. All administrative screens and dashboards across iAPPS have been redesigned with flexible page widths, updated library controls and advancements in backend usability.

The release also features several new technology partnership integrations that enhance customer experience capabilities. iAPPS 5.0 offers built-in hosting services provided by Brightcove, a cloud-based HTML5 video player technology provider, enabling customers to easily embed video onto their website or web store using iAPPS Content Manager. iAPPS 5.0 also integrates services from Clay Tablet, which offers integration software that connects content management systems to translation providers.