Alterian and CognitiveDATA partner

Alterian has announced an extended partnership with marketing solution platform provider CognitiveDATA, which will integrate Alterian Engine, Alterian Data Discovery and Visualization, and Alterian Selection Planner into a pre-packaged campaign management offering, primarily targeted at small- to medium-sized catalog and retail clients.

The companies say the contract extension ensures continued access to Alterian’s technology and equips CognitiveDATA with the ability to incorporate the benefits of Alterian's marketing insight software into IntelliBASE, a highly engineered marketing database solution that is used by the catalog, Internet retail and boutique merchants in the United States.