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Akeneo introduces PIM 4.0, streamlining functionalities and innovations

Akeneo, a provider of Product Experience Management (PXM) solutions for corporate brands and retailers, is releasing Akeneo PIM 4.0, introducing new product experience features.

Akeneo PIM 4.0 is the next evolution of Akeneo’s PXM solutions, which are already used by global brands including Midland Scientific, Sephora, Fossil, and Franklin Electric to scale and customize their omnichannel and cross-border commerce initiatives.

New and improved features in Akeneo PIM 4.0 include:

  • Asset Manager, a central hub where enterprise users can organize and enrich all types of product-related digital assets. PIM users can visually manage and transform digital assets to deliver channel-specific product experiences, and link assets to product catalogs through enhanced API-level integration with existing DAM (Digital Asset Management) systems.
  • Data Quality Insights functionality that assesses product data accuracy and quality, automatically flags spelling mistakes and incorrect formatting, and displays data-quality grades in a color-coded dashboard. Users get automatic suggestions to improve product data, rapidly fix errors, and ensure product data accuracy and consistency.
  • Attribute Mapping in Franklin Insights, a new feature that uses machine learning and AI to automatically suggest product attributes for customers’ product catalogs based on Franklin's library of best-in-class product information. Marketers can then review and accept Franklin's suggestions with a single click, ensuring a streamlined path to product data enrichment.
  • A new connections module that simplifies connection management by using API-based integration to allow users to easily establish and manage third-party connectors from a single panel. This new feature includes a dashboard to easily monitor data flows into and out of the PIM, allowing security management among applications.   

"Akeneo is proud to have spearheaded the industry-wide shift from PIM to PXM, which is now a key driver of success for both B2B and B2C brands in today’s omnichannel experience economy,” said Fred de Gombert, CEO and co-founder of Akeneo. “Our 4.0 product is a uniquely connected PXM platform with a vast partner ecosystem and powerful AI-powered product data intelligence capabilities. No other PXM provider lets retailers and brands harness the full strength of the flourishing omnichannel commerce stack.”

For more information about this release, visit www.akeneo.com.

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