Aforza secures $22 million in latest funding round to support its suite of cloud-based and mobile applications
Aforza, a cloud and mobile solution specifically built for the consumer goods industry, announced it is receiving a $22 million investment in a Series A funding round, enabling the company to double its employee headcount, establish a new U.S. headquarters in the Northeast, and continue to democratize sales efforts within the consumer goods market.
The funding round was led by DN Capital, with further participation from Bonfire Ventures, Daher Capital, and Next47.
In the face of constantly changing regulations and fluctuations, consumer goods companies need to be able to scale and respond quickly, and Aforza’s agile AI predictions are helping customers worldwide drive sales and retain customers.
“Aforza is on a mission to help consumer packaged goods companies get ahead of competition with our cloud and mobile solutions designed specifically for their industry—so they don’t have to cobble together outdated, generic legacy tools,” said Aforza CEO and co-founder Dominic Dinardo. “CPG companies around the world are facing challenges like never before, and with Aforza, they can accelerate their growth regardless of what may come next.”
Aforza’s suite of cloud-based and mobile applications provides real-time insights to help CPG companies digitally transform their route to market. It connects commercial planning and field sales teams together to solve the problems of unprofitable promotions, declining market share and lack of revenue growth.
With Aforza, business users can quickly launch targeted promotional campaigns in hours versus days without the need for any technical support, according to the vendor.
Industry cloud-native, Aforza is built on Salesforce and Google Cloud and uses leading technology in CRM, cloud software and AI to deliver a solution that is secure, agile, scalable and able to seamlessly integrate with the tools its customers are already using.
Aforza serves customers in five continents and in a variety of CPG sectors, including: food and beverage, alcohol, beers and spirits, consumer healthcare, household products, tobacco, pet care, and consumer electronics.
Aforza offers a tiered subscription model for customers to pick and choose services that work best for their business needs. Aforza was developed by former Salesforce execs and industry cloud veterans with extensive experience in the CRM and consumer packaged goods markets.
For more information about this news, visit www.aforza.com.