Adobe powers AI supported customer experiences with latest enhancements

Adobe is offering new capabilities throughout its product suite that democratize AI within organizations, giving brands access to smarter workflows and real-time scalability.

Now in beta, Content and Commerce AI helps brands understand context around how the content is performing by delivering insights and guidance on content features such as colors or subjects.

Brands can combine the power of Adobe Experience Manager with Content and Commerce AI to automatically extract keywords and tags from documents and content fragments, as well as label documents and images with custom AI models, a process that previously could take a long time and manual effort.

Adobe’s real-time CDP bridges marketing and IT, helping brands find meaning in different datasets, from CRM to online analytics to offline point of sale (POS).

Brands can now leverage Customer AI within Adobe’s Real-time CDP to analyze historical and real-time data to dig deeper and understand the underlying reasons behind customer actions.

Customer AI in real-time CDP will help brands understand and predict customer propensity such as the likelihood to convert or churn along with the reasons behind their actions.

Through this  integration of Adobe’s real-time CDP with Customer AI, the media brand can now fast track the application of AI-driven insights to activation across a robust set of marketing destinations.

For more information about these updates, visit the Adobe Experience Platform Intelligent Services hub.