Redeveloped Web site draws more traffic for financial services firm

Janney Montegomery Scott, a financial services firm and subsidiary of The Penn Mutual Life Insurance Company, has increased its website traffic by 10 to 20 percent and improved its search engine rankings with a new site powered by iAPPS Content Manager and iAPPS Analytics from Bridgeline Digital.

Janney realized that its customers were relying on the Web more and more for access to their accounts and for timely information. Consequently, the financial services firm engaged Bridgeline to redevelop the site to better reflect its brand identity and content requirements, and to provide a more effective gateway to its business lines and secure information.

The new site connects users with the information they need, strengthens the Janney brand and enhances the user experience, Bridgeline reports in a recent press release. With iAPPS Content Manager, Janney can deliver up-to-date, brand-sensitive content in real time. It also allows Janney's non-technical site administrators to create, manage and edit site content within an easy-to-use interface. iAPPS Analytics provides important intelligence on site visitor behavior and path and scenario analysis, according to Bridgeline.