Finding a restaurant to suit your mood
Yellow Pages Group (YPG) of Canada has selected the Exalead CloudView search-based application to collect customer sentiment information for YPG’s Urbanizer iPhone application. Exalead was acquired recently by Dassault Systemes.
Exalead’s CloudView is embedded in the Urbanizer application architecture and uses semantic extraction capabilities to distill sentiment from unstructured Web data from consumer comments posted to Urbanizer. The solution allows consumers to discover restaurants in Montreal, Toronto, Vancouver, Calgary and Ottawa based on their mood and social networks. Users, for example, can choose from a selection of predefined moods such as "romantic dinner" or "hipster snack," or use Urbanizer’s equalizer function to create a custom mood based on combinations of cuisine, ambiance and service categories.
Nicholas Gaudeau, VP of digital media at Yellow Pages Group, says, "Matching the comprehensive restaurant information from Yellow Pages Group with the advanced social semantic capabilities of Exalead results in consumers being able to make better decisions. Then, by connecting through Facebook Connect, it becomes very easy to share experiences with friends."