Clarion ramps up: 44 websites in 39 languages in seven months
Clarion, a provider of in-vehicle information systems, has enhanced its online presence globally by deploying a new content management and language solution.
Clarion has implemented SDL’s Web and Language Solutions to make its online experience more consistent and engaging. The company launched two new corporate websites, one in Japanese and one in English, and then rolled out 42 country websites in 39 languages in seven months. Before Clarion deployed the new technology, the process of localizing content for one country site could take up to six months.
In turning to SDL, Clarion sought a more personalized and culturally relevant online experience; its previous system was not robust enough to support a global Web presence. According to SDL, its intuitive, flexible technology enabled Clarion to launch efficiently and to control consistency across its 44 websites by centrally managing and localizing content while allowing country teams to add local information.
Akiko Uehara, director of Clarion’s Global Brand Communication group, says, “With SDL Web, we have achieved quicker delivery of multilingual communications to the world. It has dramatically shortened our time to market, which allows us to reallocate resources to other important business efforts.”
Noriyuki Imanishi, also with the brand communication group, says, “Given the breadth of our customer base, having an integrated approach to content management is absolutely critical. With SDL’s comprehensive solutions, we can ensure that all our communication channels are synchronized, with consistent messaging across all languages. We have also witnessed our share price rise by four times, demonstrating that language really is key to driving business growth.”
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