Airline leverages the value of real-time data

All Nippon Airways (ANA), a large airline in Japan with 13,000 employees, has deployed a technology solution to optimize the value of its business data and deliver real-time insights.

All Nippon Airways has selected Domo to fuel data-driven decisions to expand website ticket sales and maximize marketing return on investment (ROI). With the solution, ANA plans to increase the conversion of online visitors to confirmed ticket reservations by improving the user experience on both its domestic and global websites.

With its old manual data collection and reporting process, ANA found it difficult to visualize and extract insights from data. The monthly and weekly manual reports prevented the company from making real-time changes to meet marketing and sales goals, which included key performance indicator (KPI) achievements such as number of website visitors and ticket sales. 

To solve the problems of time-consuming report building and stagnant data, ANA worked with IT services management company transcosmos to find a business optimization solution, selecting Domo for its ability to connect to more than 450 data sources.

By automating its data connectivity and visualizations, the company can redirect the time previously spent building and syncing reports to making quick decisions that maximize marketing ROI and meet KPI goals. ANA also plans to expand Domo usage and add other data sources that help to improve website performance.

Tomoaki Tokuda, director of market and communications, strategy planning at ANA, says, “We are excited to be working with Domo and transcosmos as we look to improve our data reporting processes and gather insights that help to increase website ticket sales. Domo will help us to optimize our marketing activities and accelerate our website improvements and performance, which ultimately will result in enhancing the customer experience.”