Deeper Reputation Management
Factiva has released a new application that allows executives to monitor known issues and discover emerging opportunities and threats from across the mainstream media, radio and television transcripts and consumer-generated content, including blogs and message boards.
Factiva Insight: Reputation Intelligence relies upon subject matter experts along with text-mining and visualization technologies to deliver data from Factiva's collection of 9,000 sources, including The Wall Street Journal and Dow Jones and Reuters newswires, as well as that from some 11,000 Web sites and more than 4 million blogs and message boards.
Factiva says the reports illustrate the market's perception of a company or organization, its brands, products, services and competitors. This information can be analyzed in conjunction with share price, sales revenues and other internal data, including lead generation and customer calls.
The consumer-generated content for Factiva Insight: Reputation Intelligence is provided through an agreement with Intelliseek.
For further information about Factiva's offering, click here.