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Competitive Intelligence > ViewPoints
Competitive intelligence is the collection and analysis of data and information surrounding competitors and market trends. Competitive intelligence operations allow organizations to receive the vital information necessary to develop short- and long-term strategies and identify opportunities and weaknesses. See below for the latest competitive intelligence news, trends, and solutions.

2023 KMWorld Media Kit Available Here 

Why SaaS visibility matters

With the increase of decentralized workplaces and remote and hybrid work models, SaaS has overtaken on-premises apps and become critical to any company's success

5 Knowledge graph insights from KMWorld Connect 2021

Knowledge graphs continue to make a splash in the KM space

Enhancing mobile engagement through the power of natural language processing

Advancements in technology have changed how customers engage with businesses, and it's becoming more evident that customers want to be met wherever they are, in their preferred channel

2021 Digital CX trends: What you need to know about what’s next

Don't settle for "back to normal"

The power and plight of personas

Research shows personalization can reduce customer acquisition costs by up to 50%, increase revenue by up to 15%, and boost marketing spend efficiency by up to 30%

Capitalizing on the data economy: Why MDM and data governance have never been more critical

Platform-style MDM solutions in particular provide the data model flexibility to allow the business to develop a common data model, often for the first time in an enterprise

Achieving a unified view for business without coding

The chief advantage of using a common data model method for business users is the codeless means by which they can define their own business logic

How AI will help to shape the new normal

To achieve its potential, there is no escaping the fact that AI must have accurate, clean, and managed data

Knowledge management and the impact of COVID-19

Executives at leading knowledge management software and services organizations are reflecting on the lasting impact we can expect

Proven strategies to manage a work-from-home workforce

The business world has evolved in recent years as more companies have opted for an increasingly distributed and mobile workforce through the widespread adoption of collaboration and conferencing technologies

Harnessing the power of text analysis

Understanding natural language processing, common obstacles faced, and methodologies to overcome them

New Research: Businesses face a 'digital ceiling' in their transformation progress

Companies have a difficult challenge breaking through to the most advanced levels of digital maturity

Vibrant network ecosystems are turning supply chains into competitive weapons

The old paradigm for supply chain networks has run its course, and the future is in multi-enterprise, or multi-party business networks

Digital transformation: Starting the new year the right way

A critical objective for companies today is the need to plug the gap between their expectations for digital initiatives and the outcomes they want to achieve. So what can business leaders learn from 2018 to help them make more informed strategic decisions this year?

3 Departments with Untapped Data Opportunities: CX, HR, and Sales

Three departments in particular—customer service, human resources, and sales—are sitting on a goldmine of data. Now, it's time to show those departments the potential they've yet to harness, and to do so, they need to ask some questions.

What is Cognitive Computing?

Video and transcript from a keynote speech by Susan Feldman on cognitive computing at KMWorld 2015. How cognitive computing can help spark innovation.