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Embracing Digital DNA for Business Transformation

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The Importance of Ongoing Education in the Technology Revolution

The world is undergoing a technological revolution that is changing how people work, think, and create. Technologies associated with AI, automation, and the cloud are driving this transformation, presenting new opportunities for organizations to reshape their digital DNA. For example, the World Economic Forum’s “The Future of Jobs Report 2025” (weforum.org/publications/the-future-of-jobs-report-2025/digest) stated that AI will transform 22% of current jobs by 2030. Businesses must learn to embrace these technological transformations and create value within their organizations.

Enterprises need to embrace knowledge sharing and upskilling to fully take advantage of what technology has to offer. Those that do, combined with those that understand the importance of strategy, creative thinking, complex problem-solving, emotional intelligence, and adaptive learning alongside technology, will be the businesses that stand out.

These are a few areas that organizations should focus on:

Improving overall organizational KM: Businesses hold vast amounts of knowledge, much of which reside as physical documents, legacy technology, tribal knowledge, or even with customers. Enterprises must actively work to share information effectively across their organization. This may involve incorporating KM platforms, converting data from paper to digital, or adopting cloud-based software in their technology stacks.

♦ Offering ongoing employee training: It's important for employees to acquire the right skills to meet the needs of the customers they and their products serve. Organizations should ensure their training programs are tailored to specific business areas and also allow employees flexibility in their skill sets as the demands of many tech-focused roles continue to change. This is particularly true in high-demand areas such as AI, cloud computing, cybersecurity, and data science. To ensure employees pursue the right learning paths, organizations can leverage AI to analyze employee skills and identify gaps. This evaluation can provide the organization and individual employees with information on what specific skills they need to acquire to meet the demands of emerging technologies.

Providing hands-on experience: Hands-on experience is critical for employees to gain practical knowledge. For example, working in a development environment allows engineers to receive mentorship and feedback from their peers and managers. Interactive, company-led sessions and knowledge-sharing forums are also venues where employees can enhance their learning.

Empowering employees to help teams and companies stay current: Employees participating in technical certification programs gain valuable expertise for their teams, keeping them aligned with industry standards. It’s crucial to encourage this pursuit by enabling them to dedicate work hours each month to acquire new certifications and programs. After completing their certification, they can come back to the team and share their insights, ensuring that all employees benefit from the new knowledge. Additionally, organizations can leverage AI-powered platforms to deliver content to employees in their flow of work. This enables them to learn what they need when they need it.

Final Thoughts

As technology reshapes industries at an accelerating pace, the role of digital DNA is becoming even more critical. Emerging technologies such as AI are paving new avenues for innovation and efficiency and pushing the boundaries of what digital transformation can achieve. An organization’s digital DNA must continuously evolve to keep pace with these advancements.

By adopting a mindset of agility, adaptability, and knowledge sharing, companies will be able to solve customer pain points, deliver exceptional experiences, foster loyalty, and continue to anticipate changes and meet customer needs with a digital-first mindset.

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