But another of his ideas about meaning affected me more deeply: Meaning consists of an endless web of connections among everything we can encounter. For example, to understand what an eggbeater is in its usual sense, I have to understand what eggs are, which means I also understand chickens, birth, farms, rain, clouds, sky, sun, the earth as a spinning whole, and on and on until literally everything is connected to everything else. A thing’s meaning is its place in that web.
This idea echoes in every book I’ve written in the past 25 years, starting with The Cluetrain Manifesto in 2000, written with three co-authors. It explained the internet not as primarily a place where businesses could dramatically lower marketing costs. Rather, it is our place, constructed out of connections, where we can speak in our own voice about what matters to us. The internet thus is a literal web in which we get to be the unique individuals that we are, not some demographic statistic or marketing persona.