Beyond Hammers and Nails

tenant details and more;

• Ability of business users to quickly review, approve and publish content to the Web for broker/agent consumption;
• Easy access to approved marketing assets; and
• Fast, efficient, automated content provisioning.

Integrated solution components

• WCM integrates content, ensures brand consistency and enables easy review for accuracy, automated publishing, and delivery to the Web and print;
• DAM provides ready access to brand-consistent marketing assets;
• CDM supports the collaborative development of documentation and contracts;
• Workflow facilitates the rapid approval and publication of marketing materials;
• Integration with AutoCAD brings blueprints, floor plans, and other drawings into the DAM and Web publishing process; and
• Integration with ERP makes real-time data on inventory levels, tenant mix and financials readily available.

Business impact

With the new solution in place, the company now updates its marketing materials nightly instead of annually. Its website and print materials can now accurately reflect the current status of each development, including completion timelines, lease availability, current tenants and floor plans, within a high-quality, brand-consistent presentation. Serving as a dynamic and useful business resource for employees, partners and customers alike, the company's marketing collateral delivers a game-changing impact on everything from sales growth to brand image to customer and agent satisfaction.

Business Solution: Fast, Efficient Global Marketing Campaigns

Challenge

A large consumer goods company needs to centralize and standardize its process for rolling out global marketing campaigns, maintaining a consistent brand identity and customer experience while tailoring messages for consumers in multiple markets around the world.

Requirements

• Approved brand assets and marketing copy easily accessible in a single, centralized location by business professionals throughout the company;
• Automated production of websites and content, promotions, offers, print catalogs, in-store signage, product collateral and packaging on a global basis while tailoring content to reflect local cultural, linguistic, business and religious nuances;
• Integrated access to detailed product information and specifications; and
• Fast, efficient, automated content approval and distribution.

Integrated solution components

• WCM enables business users to contribute, manage and deliver content easily without IT assistance;
• DAM helps maintain brand consistency across multiple business units and regions;
• Workflow facilitates the rapid approval and publication of marketing materials;
• CAP automates the distribution of website code and content worldwide, including managing complex provisioning across multiple servers in multiple geographies;
• Integration with PIM makes detailed product information readily available for use in marketing materials;
• Integration with translation technologies and services tailors marketing messages to appropriate local languages; and
• Integrated campaign management provides centralized, cross-channel marketing campaign activities.

Business impact

The automation and standardization of campaign rollout processes throughout the organization have accelerated time-to-market by several months, giving the company additional revenue and a competitive advantage. Reduced agency costs and streamlined internal inefficiencies save millions of dollars per campaign. The business as a whole is more predictable and brand-consistent across channels and around the world, providing a superior customer experience that strengthens the loyalty of existing customers while driving new business growth.

Business Solution: On-Demand Sales Support Collateral

Challenge

A large software manufacturing company with an extensive product line needs to be able to provide just-in-time sales collateral in response to inbound customer calls, including customized product configurations and pricing, industry-specific messaging and other information to help close sales.

Requirements

• Enable inside sales personnel to quickly assemble, review, approve and publish customized brochures to the Web according to the customer's specific inquiry;
• Ability to pull together detailed product information, pricing and inventory data, brand assets and Web templates within a single user-friendly environment; and
• Fast, efficient, automated content provisioning and delivery.

Integrated solution components

• WCM provides pre-approved templates and content such as analyst quotes, product configurations and industry-specific messaging to help business users rapidly generate brand-consistent Web pages in a point-and-click environment; u DAM enables fast, automated access to approved brand assets and product images;
• CDM serves as a repository of support documents, technical specifications, user manuals and other content to enable efficient re-use;
• Workflow facilitates rapid approval and publication;
• Integration with PIM makes detailed product information readily available; and
• Integration with ERP makes real-time data on inventory levels and pricing readily available.

Business impact

The responsiveness, thoroughness and personalization of the company's messaging and offers make a strong impression on customers. An improved customer experience dramatically improves sales conversions, improves customer satisfaction and helps the company build its brand image as an industry leader.

A Worker Is Only as Good as His Tools

While a flexible, business-focused approach is essential for building effective solutions, the quality of the components in the toolbox also plays a critical role. Based on your requirements, acquire best-of-breed capabilities as needed to complement the technologies already in place in your organization. Leverage Web services for rapid development and customization; connectors should be available for relevant external systems so your solutions aren't limited by the arbitrary boundaries of "ECM." And make sure that every item in your toolbox comes from a proven, well-established vendor with a clear vision for business-focused solution development.

ECM has come a long way since the days of nails and hammers. How far it can go in your organization is up to you.

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Interwoven is a global leader in content management solutions. Interwoven's software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, nearly 3,800 enterprise and professional services organizations worldwide have chosen Interwoven. To learn more, please visit www.interwoven.com.