Biographical Information
Eben Miller is the director of product marketing for the Interwoven Customer Experience Solution. Miller previously founded three technology companies, including 13 Colonies Software, Inc., which was acquired by Interwoven in 2004 for its innovative website publishing software, now available as Interwoven LiveSite. Miller's experience in the strategic uses of enterprise content, knowledge management and business process software has enabled him to help several major global corporations use content management and Web applications to improve customer satisfaction, market penetration and revenue growth.
Articles by Eben Miller
Connected Consumers are Collectively Shaping Your Brand
Put Web 2.0 to work to harness this phenomenon
29 Sep 2008
From media sharing to wikis to social tagging, user-generated content reflects a powerful way for consumers to control and enrich their online experience. Although it may seem scary for most businesses, user-generated content also represents a golden opportunity for marketers: by harnessing this phenomenon, companies can get closer to their customers, strengthen brand loyalty and capture new ideas and insights. The emerging role of connected consumers—combined with the explosion of other digital technologies—has transferred control of marketplace...
Beyond Hammers and Nails
28 Mar 2007
Driving Growth with Solutions-Driven ECM
An old saying goes, "if all you have is a hammer, everything looks like a nail." Of course, there's a big difference between hammers and enterprise software—but in reality, any tool can inspire similarly flawed thinking.
Online Self-Service Is Finally Getting Interesting
01 Mar 2007
Content Targeting + Actionable Insight = Revenue Growth
For years, companies have relied on customer support websites, online banking centers and other self-service channels to defray the rising costs of call centers. While this was an effective strategy, many companies are now realizing that there is a much greater opportunity—a growth opportunity.
Solving the Customer Experience Crisis
26 Apr 2006
For every industry and in every country, new factors have challenged initiatives to acquire new customers and keep existing ones.
Today, companies that succeed must satisfy customers
...