• October 4, 2021
  • News

Geotab ITS introduces transportation analytics platform

Geotab, a global leader in IoT and connected transportation, announced its Geotab Intelligent Transportation Systems (ITS) line of business is launching a transportation analytics platform capable of providing governments with actionable, real-world insights that can be used to improve their transportation networks.

With access to one of the world’s largest organically grown transportation datasets, Geotab ITS aggregates data from tens of millions of connected vehicles to produce actionable transportation insights and urban analytics for transportation leaders across the United States and Canada.

These insights are driven from privacy-by-design principles and are provided in a modular, open platform so that partners and customers can quickly interact with the data and integrate it into internal systems, processes and workflows.

The end result is a secured and open transportation analytics platform that can be used to study historical and near real-time mobility metrics and trends, according to the vendor.

The new Geotab ITS platform, Altitude, is the foundation from which government entities at the local, state, and provincial levels can leverage to identify areas for traffic improvements, model and predict the impact of specific interventions and monitor their effectiveness.

Combining sophisticated sensors and other measurement tools with rich data analytics, Altitude is capable of helping governments make improvement decisions to increase throughput, identify and eliminate bottlenecks and increase efficiency.

“City planners understand that data is the true north star to better decision-making. With Altitude, transportation leaders gain an additional layer of perspective around traffic data to quickly identify and resolve mobility challenges like freight bottlenecks and struggles around last-mile delivery before they become a problem,” said Mike Branch, Vice President of Data and Analytics at Geotab. “And for problems that already exist, Altitude shines a light onto the root causes of the problems by adding much needed context so that governments can adjust course as needed.”

The Altitude platform is a single, integrated solution for transportation data capture, data analysis and data modeling needs, eliminating the need to separately contract for each portion of this transportation analytics value chain.

Altitude is the foundation for three core Geotab ITS products, including:

  • Origin & Destination - This product provides aggregate insight into people and goods movement patterns, broken down by vehicle class and trip purpose. It provides a more comprehensive picture of true origins and destinations, independent of rest stops.
  • Intersections - This product analyzes temporal traffic signal performance and corridor synchronization efficiencies, broken down by vehicle class and turning movements. It helps enable governments to develop better Freight Signal Priority (FSP) plans for the movement of goods in their cities.
  • Roads - This product identifies bottlenecks and other traffic anomalies, and characterizes the effectiveness of traffic calming efforts and other forms of intervention. It can also monitor how travel times vary per vehicle class and street segment.

 For more information about this news, visit https://its.geotab.com/.

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