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  • July 14, 2021
  • News

WATI brings the WhatsApp experience to businesses

Customer and sales engagement vendor WATI (WhatsApp Team Inbox) has received new funding, enabling it to help organizations have personalized conversations with customers at scale, starting with WhatsApp. The Series A funding round was led by Sequoia Capital India’s Surge.

With the advent of messaging apps such as Messenger, LINE, WeChat and WhatsApp, consumers have become used to real-time conversations with friends and family. WATI is now enabling brands and customers to replicate this experience.

Founded in 2020 in Hong Kong, WATI’s vision is to leverage these fundamental behavioral shifts to help businesses meet their customers where they are—on these messaging platforms. This will support businesses in building stronger customer relationships by being more accessible and personalized.

“We’re living in the ‘now’ economy. This expectation is now ingrained into anyone who has experienced instant gratification in a product or service. We want to make sure that any brand can remain accessible and responsive to their customers, while making it feel extremely personal at the same time. Through WATI, brands can leverage our easy-to-use, automated interface to have personalized and fast conversations with their customers at scale. Our success to date has demonstrated the growing need for a solution to engage more meaningfully with customers.” said Bianca Ho, co-founder and COO, WATI.

WATI’s platform and technology leverages WhatsApp’s Business API, considered one of the most important customer communication channels due to its high engagement, ability to facilitate rich messaging such as images, videos, and rich buttons.

Through the WATI platform, SMEs can send personalized notifications from their system in a programmatic way through WATI’s API. They can also support their customers through a collaborative team inbox with multiple agents, smart routing, canned responses, data tagging, and analytics. Many of these interactions can be automated through low-code workflow builders, and chatbots.

WATI is part of Surge’s fifth cohort of 23 companies that have developed new digital solutions to help companies and individuals live, work and learn better in a rapidly evolving Southeast Asian landscape.

For more information about this news, visit www.wati.io.

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