Narrative and Infutor partner to integrate solution for marketers to expand digital reach
Narrative, an enterprise data streaming company, is collaborating with Infutor, the data-driven consumer identity management expert, to add Infutor’s Total Mobile Ad ID solution powered by Infutor’s TrueSource Digital Device Graph to Narrative’s marketplace. With this move, clients now have access to 350 million digital devices and 2 billion MAID/hashed email pairs.
“Marketers need to better understand their prospects and customers, and they need an elegant way to connect all these disparate identifiers,” said Nick Jordan, founder, and CEO of Narrative. “By using the rich mobile data provided by Infutor’s Total Mobile Ad IDs, Narrative’s marketplace clients can tap those insights that will help expand their ability to reach consumers across mobile devices, create consistent omnichannel messaging, improve onboarding rates for digital and programmatic targeting, and empower device linking and identity resolution.”
Every time a consumer uses a device or channel to interact with a brand, a different identifier—such as email address, device ID, IP address, or phone number—is attributed to that individual. It is up to brands and marketers to understand which identifiers belong to which consumer, and what their various signals and behaviors mean.
By linking Infutor-enabled anonymous digital identities to first-party CRM data in a privacy-compliant way, Narrative clients can improve audience segmentation, personalized messaging, and digital and programmatic onboarding rates–all while protecting personally identifiable information (PII).
“As reliance on third-party cookies declines and the focus on people-based marketing increases, getting identity resolution right is critical to today’s marketing strategies,” said Gary Walter, CEO of Infutor. “We are excited to partner with Narrative, as our Total Mobile Ad ID solution’s robust dataset further enhances the Narrative data streaming platform enabling brands and marketers to extend their digital reach and deliver better individual customer experiences.”
Infutor’s Total Mobile Ad ID solution includes a privacy-compliant, permissibly-obtained Mobile Ad ID and hashed email (MD5, SHA1 and SHA256) database and Confidence Scores on the recency and frequency of MAID/hashed pairings so marketers will know the probability of a pair being active.
For more information about this partnership, visit www.narrative.io/data-partners/infutor.