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  • July 25, 2014
  • News

Video content marketing from RAMP

RAMP has released RAMP for Video Marketing, which gives marketers a full set of tools to drive audience, increase engagement with viewers and generate valuable click-throughs and conversions from their video content.

Key features include:

  • video metadata generation and indexing for video search and search engine optimization;
  • syndication capabilities, including YouTube campaign scheduling;
  • an engaging viewer experience complemented by behavioral and contextual content recommendations designed to maximize video views per user and click-through rates;
  • integration options, including simple embedding of video content, API-based integrations and complete, hosted video microsites and landing pages;
  • rules-based and editorial-based display of related content synchronized to the contents of each video, as well as integration with calls-to-action from marketing automation platforms such as HubSpot, Eloqua and Marketo; and
  • video indexing technology to show the most active video topics as well as comprehensive viewer data and analytics.

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