Video content marketing from RAMP

RAMP has released RAMP for Video Marketing, which gives marketers a full set of tools to drive audience, increase engagement with viewers and generate valuable click-throughs and conversions from their video content.

Key features include:

• video metadata generation and indexing for video search and search engine optimization;
• syndication capabilities, including YouTube campaign scheduling;
• an engaging viewer experience complemented by behavioral and contextual content recommendations designed to maximize video views per user and click-through rates;
• integration options, including simple embedding of video content, API-based integrations and complete, hosted video microsites and landing pages;
• rules-based and editorial-based display of related content synchronized to the contents of each video, as well as integration with calls-to-action from marketing automation platforms such as HubSpot, Eloqua and Marketo; and
• video indexing technology to show the most active video topics as well as comprehensive viewer data and analytics.